MY OWN INNOVATION IN MARKETING PROJECT
This is my own business idea. We are providing unique sauces that are made by special family treasure recipes giving rich and unique taste.
There are four type of sauces
Honey Chili Sauce
Mint Sauce
Sweet Date Sauce
Cumin Sauce
Keeping all these things in mind we are introducing different types of food that are unique, fresh and hygienic. l have made these four sauces in home and they have natural ingredients. Their is no use of any chemical in it. These four sauces are also store in refrigerator and you can also take different taste with fries. There are four sauces that introduce. First is mint sauce that also help in digestion of food. This is made with fresh coriander ,and mint etc. The second sauce is cumin sauce which make with natural ingredients mayonnaise, mustard sauce etc. The third sauce is honey chili sauce which made of homemade ingredients are red chili, honey etc. The fourth sauce that l introduce is sweet date sauce which made of natural ingredients are dates, imli,etc.
These all are four sauces that my own homemade innovation and my own brand.
l also suggest my own brand name which is SAUCEOZINE.
Providing variety of sauces that have unique taste. Satisfying customer hygienic needs. Organic Recipes. Providing food according the mood. Giving healthy and hygienic choices.
MARKETING STRATEGY (7PCS)
PEOPLE
Three staff members managing the product
chef for cooking and readying a meal.
A staff member serving.
Another staff member keeping an eye.
Product:
The advantages and benefits which our product is giving is that product has a unique taste as the recipe is a family treasure recipe. We will be satisfying customer’s hygienic needs. The sauces contain organic recipe. food.
There are four sauces
Mint sauce
Cumin sauce
Sweet date sauce
Honey Chili Sauce
PRICE
In our business model, 1 rupee margin is assumed on every gram. Initially fries will be available in three different sizes i.e. small, medium and large. Sauces price will be one bottle is 300RS.
PROMOTION
In our business model we use promotional activity to make our customer awake of our product through advertisement and social media like face book , Instagram, etc.
PHYSICAL EVIDENCE
we are hiring 2–3 truck staff that help in all sort of order taking delivering and dealing with customers.
PLACE
The customer will access the product from there. The location will be in a place where customer can easily find us. Only takeaway will be available. You can give order online .
This is cumin sauce which have unique taste you can enjoy with fries, burgers, pizza etc. Their is a competition with others sauces. My product is different from others. My sauces are made of special homemade ingredients with different taste and hygienic.
These all are four sauces with mo own brand name and print these stickers with my own capacity. l also have achieved the second position in this project get shield and certificate.
This certificate that l have received in the event of EPIC SUMMIT of innovation a new product.